about us
The name "Value Squared" reflects the founders’ very special interest in the two main definitions of the word value:
1. The monetary worth of something
2. An ideal accepted by some individual or group.
We have the strong belief that, by combining harmoniously those two understandings, the power of businesses can be multiplied.
think beyond
There is a significant gap between hypothetical valuations based purely on metrics and the real market valuations that reflect a company’s true worth. Yet, many consultants and analysts continue to focus on value creation driven solely by financial data.
At VALUE SQUARED, we believe that true value creation goes far beyond metrics. Our approach integrates emotional intelligence, ensuring that people are aligned and working together towards a shared vision, building a foundation for sustainable growth. This holistic approach drives value that resonates with both people and the planet, creating a business model that is both profitable and purposeful.
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our team
Our team is built on decades of expertise and a shared passion for innovation. With each member bringing over 25 years of experience across media, tech, and talent, we’ve honed our skills in driving transformative results for clients.
Our broad backgrounds enable us to blend creative strategy with cutting-edge technology, while our deep understanding of talent helps businesses thrive in today’s fast-paced world. Together, we’re committed to leveraging our unique insights to guide your business towards sustainable growth, collaboration, and meaningful impact.
We don't just consult - we partner with you to help unlock the full potential of your business.
Managing Partner
Juliette Otterburn Hall
Juliette is an accomplished and innovative entrepreneur with a strong track record in transforming businesses and bringing new concepts and ideas to life, often in challenging environments and landscapes. Decisive, disruptive and strategic, with a proven track record of identifying solutions and opportunities and delivering operational excellence whilst empowering teams through cultivating a creative and communicative culture from start ups to corporations including ITV, Shed Media Group and Coty Inc.
Juliette has extensive experience launching and running companies at the cutting edge, where tech, data and creative meet.
Managing Partner
Cedric Torossian
Serial entrepreneur, fund and start up advisor specialised in the digital economy, innovation, data analysis and strategy Broad range of experience in growing start-ups from founder, non-exec board member, advisor and mentor building on 15+ years’ experience as an analyst for Wall Street investors working on investment strategies and performance projections of top listed retail, consumer and media companies.
Proven track record of delivering strategic recommendations in fast moving and disrupted digital sectors both for small businesses and listed corporations.
Partner, Brand Strategy
Nick Smith
Nick’s unique perspective, skillset, and personal intellectual property have been honed over 25+ years of remarkable experiences with incredible organisations, including:
Establishing a global innovation culture for Pernod-Ricard, inventing the proposition for Amazon Prime, creating a portfolio of fermented food start-up ideas for Danone and translating Google’s culture into a transformative experience for their clients.
Nick specialises in finding compelling brand purpose as the foundation to exceptional growth.
New Business Director
Alexis Price
Alexis has held senior management positions across AI tech and leading television companies, including YourAvatar, Renegade Pictures (Warner Bros.) and Darlow Smithson Productions (Banijay).
A passionate and entrepreneurial business winner, she has more than 15 years’ experience devising, selling and onboarding premium accounts.
Partner, Client Services & Neurodiversity
Sam Margaritis
Sam has worked in the film and television industry for 25 years, starting as a production assistant for RAI in Italy and then as a freelance production manager and line producer back in the UK. In 2008, she joined the NFTS as a Course Producer for CPD Short Courses, where she was instrumental in designing and re-structuring the Production Management Diploma, for which she was also a course tutor.
In 2013, Sam became MD of an on-set and post-production facilities company, where she looked after over 45 freelance on-set technicians, oversaw consistent year-on-year revenue growth, achieved B-Corp status, and successfully established a positive and inclusive culture. Sam is additionally an advocate for neurodivergence, specifically within the creative industries, and continues to provide specialist neurodivergence consultancy services.
Operations Manager
Camille T.H.
Camille brings a unique analytical and critical thinking approach to business operations. With a passion for problem-solving and a keen eye for detail, she ensures the smooth day-to-day running of client accounts, balancing strategic oversight with practical execution.
When not streamlining processes or supporting the team, Camille enjoys exploring the intersections between logic, ethics, and decision-making - insights that subtly inform their work behind the scenes.
our trusted partner network
“Being an independent operating partner is not only being the strategic business companion of organisations but it is also to be the catalyst of a tight, trusted and comprehensive network of the best specialist partners that complement each others’ expertise to make the business thrive consistently.”
Part of being an independent operating partner, Value Squared also brings together a complete ecosystem of business support which combines our in-house strategic expertise with a network of trusted partners in legal, financial, technological, cybersecurity services,...
Acting as both architect and catalyst of transformation, we orchestrate the right mix of skills and solutions to accelerate change adoption, drive scalability and valuations.
This integrated approach eliminates the costly process of trial and error that many companies face when searching for the right partners. With Value Squared, every step of your transformation is guided, cohesive, and built for measurable impact.
Beyond preparing you for the ongoing AI revolution, Value Squared leads you to be in the right position to take advantage of any disruption.
our partners' services
* Valuation
* Data Governance/Security
* Accountancy
* Legal support
* NED/Board & interim CFO Search
* Investment/Funds
* Future of Work (HR/Support)
* Network/IP/Distribution
* AI Product Studio
Each member of the partnership has been carefully selected for their:
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Unique expertise in a key field
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Passion for entrepreneurs / leaders of scaling companies and for growing businesses with purpose
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Strong sensibility to ESG goals
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Proven ability to work in collaboration with other experts for the greater good of clients
Within the network of close partners VALUESQUARED’s role is to:
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Act as the 'GP' directing businesses to the relevant specialists
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Coordinate the selected partners for the best outcome
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Build the overall Business narrative and value creation plan.