About Us | Value Squared

about us

The name "Value Squared" reflects the founders’ very special interest in the two main definitions of the word value:

1. The monetary worth of something

2. An ideal accepted by some individual or group.

We have the strong belief that, by combining harmoniously those two understandings, the power of businesses can be multiplied.

think beyond

There is a significant gap between hypothetical valuations based purely on metrics and the real market valuations that reflect a company’s true worth. Yet, many consultants and analysts continue to focus on value creation driven solely by financial data.

At VALUE SQUARED, we believe that true value creation goes far beyond metrics. Our approach integrates emotional intelligence, ensuring that people are aligned and working together towards a shared vision, building a foundation for sustainable growth. This holistic approach drives value that resonates with both people and the planet, creating a business model that is both profitable and purposeful.

our team

Our team is built on decades of expertise and a shared passion for innovation. With each member bringing over 25 years of experience across media, tech, and talent, we’ve honed our skills in driving transformative results for clients.

Our broad backgrounds enable us to blend creative strategy with cutting-edge technology, while our deep understanding of talent helps businesses thrive in today’s fast-paced world. Together, we’re committed to leveraging our unique insights to guide your business towards sustainable growth, collaboration, and meaningful impact.

We don't just consult - we partner with you to help unlock the full potential of your business.

Managing Partner, Investment

Cedric Torossian

Serial entrepreneur, fund and start up advisor specialised in the digital economy, innovation, data analysis and strategy Broad range of experience in growing start-ups from founder, non-exec board member, advisor and mentor building on 15+ years’ experience as an analyst for Wall Street investors working on investment strategies and performance projections of top listed retail, consumer and media companies.

Proven track record of delivering strategic recommendations in fast moving and disrupted digital sectors both for small businesses and listed corporations.

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Managing Partner, Business Strategy

Juliette Otterburn Hall

Juliette is an accomplished and innovative entrepreneur with a strong track record in transforming businesses and bringing new concepts and ideas to life, often in challenging environments and landscapes. Decisive, disruptive and strategic, with a proven track record of identifying solutions and opportunities and delivering operational excellence whilst empowering teams through cultivating a creative and communicative culture from start ups to corporations including ITV, Shed Media Group and Coty Inc.

Juliette has extensive experience launching and running companies at the cutting edge, where tech, data and creative meet.

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Managing Partner, People

Sarah Shields

Following a career producing documentaries and the acclaimed factual entertainment series "Faking It" for Channel 4, Sarah went on to lead talent recruitment for prominent production companies, RDF Media, Maverick, and Tiger Aspect. In 2012, she founded PiP, the industry's first specialist production talent search company serving scripted and unscripted TV, branded entertainment and digital sectors. With over two decades of guiding and mentoring industry professionals, Sarah joined forces with Value Squared in response to the needs of the rapidly changing creative and tech industries and to bring about transformation.

Partner, Client Services

Sam Margaritis

Sam has worked in the film and television industry for 25 years, starting as a production assistant for RAI in Italy and then as a freelance production manager and line producer back in the UK. In 2008, she joined the NFTS as a Course Producer for CPD Short Courses, where she was instrumental in designing and re-structuring the Production Management Diploma, for which she was also a course tutor.

In 2013, Sam became MD of an on-set and post-production facilities company, where she looked after over 45 freelance on-set technicians, oversaw consistent year-on-year revenue growth, achieved B-Corp status, and successfully established a positive and inclusive culture. Sam is additionally an advocate for neurodivergence, specifically within the creative industries, and continues to provide specialist neurodivergence consultancy services.

Partner, HR & M&A

Lydik Grynfeltt

Lydik specialises in strategy and human resources with a unique combination of international leadership, organisation design, project management and French legal background. His passion is to design and deliver cross border projects and transformation programmes where regulatory and organisational complexities require strategic thinking and multiple angles of decision making.

Lydik has 25+ years of C-Level expertise in HR transformation and development with a deep understanding of European Employment Law, backed by an MBA and LLM. Fluent in English, French, and Spanish, he has a proven track record in managing complex international projects and M&As and expertise in both strategic consulting and hands-on HR operations.

Skilled in creating innovative Employee Value Propositions (EVP) and culture management

Partner, Space Industry

Viney Dhiri

Viney steers organisations toward impactful business outcomes. With 25 years of experience working with space industry giants like ESA, Telespazio, and D-Orbit, and governmental institutions, he excels at uncovering value across multiple domains.

His unique blend of technical expertise and business acumen enables him to craft strategic solutions grounded in cutting-edge technologies.

Viney has cultivated a robust network of visionary professionals, fostering a dynamic ecosystem of collaborative teams. Viney unravels the complex paths to value perception in the space industry.

our trusted partner network

We believe in the power of collaboration to enhance the outcomes of the clients we work with. We have a uniquely powerful group of trusted partners whose support is crucial to allow the full scalability of companies and to give our clients the UNFAIR ADVANTAGE they need.

* Accountancy

* Legal support

* Sustainability

* PR/Marketing

* Investment/Funds

* HR/Transformation

* Valuation

* Network/IP/Distribution

* Data Science

* Web/product design

Each member of the partnership has been carefully selected for their:

Unique expertise in a key field in the build up toward an exit

Passion for entrepreneurs and for growing businesses with purpose

Strong sensibility to ESG goals

Proven ability to work in collaboration with other experts for the greater good of clients

Within the network of close partners VALUESQUARED’s role is to:

Act as the 'GP' directing businesses to the relevant specialists

Coordinate the selected partners for the best outcome

Prepare the Entrepreneur/Business for investment & exit readiness

Build the overall Business narrative and value perception from the first round to the Exit

our team

our trusted partner network

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