About us
Built to see the whole business.
Value Squared was founded on a simple observation: the things that determine the value of a business are deeply interconnected, but the advice businesses receive often isn't.
Strategy, financial performance, customers, culture, operations and technology are frequently considered separately. In reality, a weakness or opportunity in one can fundamentally change the others.
We built Value Squared to connect them.
We are an independent operating partner bringing together senior operators, strategists, investors, entrepreneurs and specialists to help leadership teams and investors understand what is really happening inside a business, determine what will create the greatest value, and make it happen.
Senior By Design
We deliberately work with a small number of clients at any one time.
Our engagements are led by senior people who have built, run, transformed, invested in and advised businesses themselves. We assemble the right expertise around the question rather than fitting the question into a predetermined consulting team or methodology.
That gives us the freedom to be rigorous, candid and genuinely independent, working alongside CEOs, Boards and investors as a trusted extension of the leadership team.
No layers. No off-the-shelf answers. Senior attention where it matters.
Our People
Value Squared is built around a core senior team and a trusted network of specialists, allowing us to bring precisely the right combination of experience to each mandate.
Our backgrounds span business leadership, investment, finance, strategy, culture, technology and AI, media, brand, innovation and entrepreneurship.
Different disciplines. One shared perspective: What will make this more valuable?
Commercial. Human. Generative
We believe businesses create greater value when the commercial and human realities of the organisation are understood together.
That means being as comfortable interrogating a Value Creation Plan as we are listening to the people expected to deliver it; understanding the financial ambition alongside the culture, leadership, technology and operating model that will determine whether it happens.
Sometimes our work begins by fixing what isn't working.
But our greatest value is often in what comes next: helping a business see opportunities it hadn't seen before and build the capability to pursue them.
From remedial change to generative change.
From the business that exists today to the value it could create tomorrow.
Cedric Torossian
Juliette Otterburn Hall
Paddy Kelly
Managing Partner
Serial entrepreneur, fund and start up advisor with 15+ years’ experience as an analyst for Wall Street working on investment strategies for top listed retail, consumer and media companies. Cedric excels at delivering brilliant, game-changing strategies in fast moving technology and digital sectors both for small businesses and listed corporations.
Managing Partner
Senior business transformation, strategy and innovation leader with more than 25 years’ experience across media, technology and high-growth businesses. She has led major transformation programmes at ITV, Shed Media Group and Coty. Juliette combines strategic, creative and operational leadership with deep expertise in culture, organisational alignment and digital transformation to drive growth and long-term value creation.
Partner, Culture &
Cultural strategist and senior creative business leader with a track record of helping prestigious brands turn culture into influence, desire and commercial value. Paddy has led work for Sotheby’s, Genesis, Hyundai, Qatar Museums, Tate, the V&A and Royal Ballet & Opera. Culturally fluent, commercially sharp and highly connected, he helps ambitious brands build authority, audience and lasting relevance.
Alexis Price
Laurent Gautier
Guy Ballantine
Partner, New Business
Alexis has held senior management positions across AI tech and leading television companies, including YourAvatar, Renegade Pictures (Warner Bros.) and Darlow Smithson Productions (Banijay). A passionate and entrepreneurial business winner, she has more than 15 years’ experience devising, selling and onboarding premium accounts.
Partner, Strategy & Implementation
Laurent is a senior transformation and commercial executive with more than 20 years’ experience leading B2B growth, organisational change and operational improvement across major international groups including BMI, Saint-Gobain, Sika, AkzoNobel and Thermo Fisher Scientific. He has led large sales organisations and complex transformation programmes spanning go-to-market, pricing, CRM, ERP, supply chain, industrial excellence and organisational integration.
PE Advisor
Guy has worked with and for Private Equity funds and their portfolio companies for nearly 30years. He worked as an investment banker, advising PE on M&A and restructuring transactions and was then a COO and CEO of a number of different PE portcos. He has written, delivered and improved PE VCPs across sectors and for businesses up to £1bn in value.
Nick Smith
Sam Margaritis
Fernando Scarpati
Partner, Brand
Nick’s unique perspective, skillset, and personal intellectual property have been honed over 25+ years of remarkable experiences with incredible organisations, including establishing a global innovation culture for Pernod-Ricard, inventing the proposition for Amazon Prime, creating a portfolio of fermented food start-up ideas for Danone and translating Google’s culture into a transformative experience for their clients. Nick specialises in finding compelling brand purpose as the foundation to exceptional growth.
Partner
Sam has worked in the film and television industry for 25 years, from early roles at RAI in Italy to freelance production management and line producing in the UK. She later became MD of an on-set and post-production facilities company, overseeing a large freelance team, driving year-on-year revenue growth and helping build a positive, inclusive culture. Sam is also an advocate for neurodivergence in the creative industries.
Valuation Partner (Independent)
Fernando is the founder of BVint, an independent valuation and risk advisory firm within the Value Squared specialist network, providing advanced valuations and risk modelling to private equity, family offices and investors worldwide. He brings more than 25 years’ private equity experience and 500+ valuations, combining financial analysis with deep assessment of strategic, operational, technology and market risk. A PhD in Valuation and Risk, Fernando has held senior investment and financial roles and is a visiting professor at Roehampton Business School and Politecnico di Milano.
